Author: roxanne04

Trade Marks: The Basics

Trade marks are everywhere, all over the world we recognise the significant marks of companies from the Apple on the back of a Mac, to the MacDonald’s golden ‘M’. How do you know you are walking into a Starbucks or a Pret? And, how do you know that the handbag is Micheal Kors or the trainers are Nike? You know because of the branding and the trade marks of these brands. So, what’s a trade mark? A trade mark is a type of intellectual property right for brand names, logos and slogans. It is a distinctive sign used to...

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Patents: The Basics

What’s a Patent? A patent is a type of intellectual property right that protects inventions. It’s a kind of social contract, the idea is that it encourages people to invest their time and energy into inventing things that will benefit society as a whole – by allowing them a monopoly over the invention for 20 years. An invention can be a product or a process that provides, in general, a new way of doing something, or offers a new technical solution to a problem. It is really important to know that if you think you have something that could be patentable...

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Design Rights: The Basics

What are design rights? Design rights protects the appearance, the shape and/or configuration of objects – so how your product looks for example. Design rights arise automatically and can also be registered. Unregistered design rights automatically protect your design for 10 years after it was first sold or 15 years after it was created (whichever is earliest). Registered design rights can last up to 25 years (if you renew every 5 years), gives you a registered design number and makes it more straightforward in protecting your design against infringement. Why would I want design rights? Design rights can help you...

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Copyright: The Basics

What is Copyright anyway? Copyright is a type of intellectual property right that protects things such as books, films, music, photographs. In fact it protects any original literary, artistic, dramatic,or musical works, as well as sound recordings, broadcasts and typographical arrangements.   Why should I Care about Copyright? As a creative, there are two key reasons why it is important for you to understand copyright. Firstly, so that you can understand your rights in protecting and licensing your own creative outputs – the idea is that you are able to make money from your creations so you can continue...

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