How NILP rights work in the age of AI

Name, Image, Likeness, and Publicity rights — collectively known as NILP — are the rights that protect a person’s ability to control the commercial use of their identity. They cover your name, your face, your voice, your persona, and your brand identity.

What NILP rights cover

Name rights — the right to control commercial use of your name
Image rights — the right to control use of your likeness
Likeness rights — extends to voice, mannerisms, style, and other personal characteristics
Publicity rights — the right to control the commercial value of your identity
Voice rights — the right to control distinctive vocal characteristics

How AI engages NILP rights

Training data — using photographs, recordings, or other identity material to train a model
Fine-tuning — using targeted identity data to replicate a specific person’s voice or appearance
Inference — generating outputs that represent or simulate a specific person
Distribution — publishing or commercialising AI-generated identity content

Protecting your NILP rights

Declare CIP-NILP-Protected: true in your cip.md file
Set CIP-NILP-Deepfake, CIP-NILP-Voice-Clone, and CIP-NILP-Likeness-AI all to Prohibited
Include a NILP Scope Definition Clause in any licensing agreements
Register a Core Data Record for your identity assets